Hamza Janjua
Founder & CEO
Company vision and strategy, product direction, customer discovery and development of the RuneLeads thesis, with strengths in systems-focused problem solving, applied AI, workflow design, and automation.
RuneLeads analyses evidence across the CRM, phone and practice-management systems a clinic already uses to help identify why enquiries are not becoming valuable patients — without replacing the systems already running the practice.
Know what to change. Measure whether it worked.
Illustrative future-state example. Final functionality, recommendations, metrics and integrations will depend on development and each clinic’s existing systems.
CRMs, phone systems and practice-management software can already show a lot. The harder problem is knowing why conversion changed, what to change first and whether that change actually worked.
Conversion can rise or fall while the reason remains unclear across the systems involved.
Lead quality, response time, call handling, attendance or treatment follow-up can all affect the outcome.
What should change now — and how will the clinic know whether that specific change actually helped?
Reporting tells you what changed. Conversion intelligence should help you decide what to do about it.
Needs to know which conversion issue matters commercially and what deserves attention first.
Needs a clearer path from conversion problem to practical process improvement.
Needs evidence that operational changes are improving patient and commercial outcomes.
CRM, phone, marketing and PMS data each reveal part of conversion performance. RuneLeads is designed to analyse those signals together rather than replace the systems that created them.
These are examples of the evidence sources RuneLeads is being designed to work around. Exact integrations are still being validated.
The goal is not another system for the team to live inside. It is better decisions around the systems the clinic already uses.
Bring the relevant conversion evidence into one measurable view.
Identify where conversion changed and the likely reasons why.
Focus attention on the conversion problem that matters most.
Turn the diagnosis into a specific operational change.
Track whether that change actually improved the result.
See how RuneLeads could move from evidence to diagnosis, action and measured improvement.
Detected: implant enquiries received after 4pm are converting materially worse than comparable enquiries received earlier in the day.
RuneLeads first identifies a meaningful conversion difference worth investigating.
RuneLeads is being designed around the decisions clinics need to make when conversion performance changes.
See where conversion performance moved across treatments, sources or cohorts.
Connect the signals that may explain what is affecting conversion.
Focus attention on the conversion problem with the greatest practical impact.
Turn the diagnosis into a specific operational improvement to test.
Measure whether the intervention improved the intended conversion outcome.
Your existing systems run the workflow. RuneLeads is being built as the conversion intelligence layer that helps you understand and improve it.
Designed around the existing dental stack. Exact integrations and deployment requirements are still being validated.
RuneLeads is being developed alongside private dental practices. Founding Access is free and gives clinics the opportunity to stay close to development, contribute to research and receive priority consideration when early clinic places become available.
Tell us enough about your clinic to keep the list useful and relevant.
Share your role, approximate enquiry volume and the systems you currently use.
Join a short survey or founder conversation if you would like to contribute directly.
Receive relevant product updates and opportunities to react to the direction of the build.
When early clinic places open, the strongest-fit practices will be approached first.
Private or mixed NHS/private practices where private enquiry volume is meaningful enough for conversion improvement to matter.
Tell us a little about your clinic. Joining is free and does not start a subscription or commit you to purchasing RuneLeads.
RuneLeads is currently in its research and development phase. We take privacy seriously from the beginning while the production product and its security model are still being developed.
RuneLeads is registered with the Information Commissioner’s Office.
Registration reference: ZC194452
Joining Founding Access does not require a clinic to connect production systems.
The Founding Access form is about the clinic, its current systems and what it wants to understand.
During research or technical discovery, we’ll be clear about what information is required, why it is needed and how it will be used.
Appropriate privacy, security and data-processing arrangements will be established before any live clinic deployment involving clinic or patient information.
RuneLeads is being built around a specific problem in private dentistry, with product development and market validation happening in parallel.
Company vision and strategy, product direction, customer discovery and development of the RuneLeads thesis, with strengths in systems-focused problem solving, applied AI, workflow design, and automation.
Commercial execution, field validation and customer experience at RuneLeads, drawing on a background in sales, team leadership, retention, data analysis, regulated environments, and cybersecurity.