How It Works Why RuneLeads See It In Action Pricing Security About See Where Revenue Is Being Lost
For Private Dental Clinics · UK

Turn More Existing Dental Enquiries Into Booked Consultations

RuneLeads helps private dental clinics track every enquiry from first contact through to outcome - giving you visibility into where opportunities are being lost, which treatments convert best, and where revenue may be slipping through the cracks.

Track every enquiry from first contact to outcome

Identify where opportunities are being lost

Improve visibility without replacing your existing systems

RuneLeads Dashboard
Enquiries
24
Booked
9
Revenue At Risk
£22k
Treatment Performance
Implants · Invisalign · Cosmetic
Follow-Ups Due
6 enquiries need attention
Response Time
11 min average
Pipeline Health
Tracked · Pending · Lost
Who RuneLeads is for

Built for private dental clinics that generate enquiries and want better visibility into what happens next.

RuneLeads works best for clinics already receiving enquiries that want to understand where those enquiries convert - or where they're being lost.

RuneLeads is built for:

Private dental clinics
Cosmetic dentistry providers
Invisalign providers
Implant clinics
Multi-location private dental groups
Clinics receiving regular website, email or phone enquiries

RuneLeads is probably not for:

NHS-only practices
Clinics with little or no enquiry volume
Clinics looking for lead generation services
Clinics looking for a marketing agency
The Visibility Problem

Most clinics know how many enquiries arrived.
Far fewer can answer what happened next.

They know how many forms were submitted or emails were received, but questions like these are often much harder to answer:

🦷

Which treatments convert best?

Without treatment-level visibility, it's difficult to know whether implant, Invisalign or cosmetic enquiries are converting - or where the biggest opportunities are being lost.

📭

Which enquiries were never followed up?

A patient who doesn't reply isn't necessarily gone. Without clear follow-up visibility, it's difficult to know which enquiries simply went quiet.

📊

Where are patients dropping out?

Most clinics can't clearly see where patients disengage during the enquiry journey - after first contact, during follow-up, or before booking.

📈

Which lead sources generate the most revenue?

Without source-level reporting, it's difficult to know whether website enquiries, referrals or other channels are actually producing booked patients.

Enquiry Visibility

See Where Your Enquiries Are Going

RuneLeads gives clinics visibility into what happens after an enquiry arrives - helping you understand where opportunities may be slipping through the cracks and how enquiries progress from first contact through to outcome.

Executive Dashboard

Gain real-time visibility into enquiry performance, treatment conversion, revenue at risk and follow-up activity from a single dashboard.

RL
Executive Dashboard This Month
Est. Revenue Recovered
£12,400
Bookings
31
Conversion
24.2%
Revenue Leakage - Total At Risk
£18,600
Implant Revenue At Risk
£11,200
Invisalign Revenue At Risk
£7,400
TreatmentConversionRevenue At Risk
Implant45.2%£11,200
Invisalign38.6%£7,400
Cosmetic52.1%£4,100
General60.8%£2,300
Website
34%
Email
18%
Phone
22%
Referral
16%
Walk-in
10%
Pipeline Health
Tracked Enquiries
128
Follow-Ups
64
Pending
12
Closed Lost
21
Operations
11 min
94%
88%
38%

What You'll See

🦷

Revenue at Risk

Estimate the potential value of unresolved enquiries, broken down by treatment type.

📊

Treatment Performance

See which treatments convert best and where opportunities may be being lost.

📬

Follow-Up Visibility

Know which enquiries still need attention and which have gone quiet.

📈

Operational Performance

Track response times, reply rates and enquiry progression.

Monthly Reporting

Everything shown in your live dashboard is also summarised into a clear monthly report, helping you review trends over time and understand how enquiry performance is changing.

Bookings & conversion rate

Revenue at risk by treatment

Treatment performance

Lead source performance

Response time & reply rate

Pipeline health

RuneLeads Monthly Report June 2025
31
24.2%
£18,600
£11,200
11 minutes
94%
38%
£12,400

Illustrative example only. Actual figures depend on enquiry volume and treatment mix.

How It Works

From enquiry to outcome - tracked at every stage

RuneLeads follows every enquiry from first contact through to outcome, giving your team a clear view of where each enquiry is in the journey.

1

Enquiry Arrives

Website form, email or phone enquiry enters the system.

2

Auto-Reply Sent

An immediate acknowledgement confirms receipt and sets expectations for the patient.

3

Clinic Replies

Your team sends a personalised response. The enquiry moves to "Contacted".

4

Patient Responds?

If the patient replies, the enquiry moves to "Replied". If not, follow-up reminders begin.

5

Follow-Up 1

RuneLeads surfaces the first follow-up when it's due, so nothing is forgotten.

6

Follow-Up 2

If there's still no response, RuneLeads surfaces the next follow-up automatically.

7

Outcome Recorded

The enquiry is marked as "Successful" or "Lost", feeding into your reporting and visibility dashboard.

Every stage feeds into your reporting, giving you visibility into where enquiries convert, where they stall, and where opportunities may be slipping through the cracks.

Why RuneLeads

Why RuneLeads Isn't Another CRM

CRMs are excellent at storing information. RuneLeads complements them by giving you visibility into what happens after an enquiry arrives.

A CRM

Stores patient information

Tracks records

Manages administration

RuneLeads

Monitors enquiry journeys

Highlights missed opportunities

Tracks treatment conversion

Shows revenue at risk

Provides enquiry visibility

Works alongside your existing software

RuneLeads isn't designed to replace your practice management system, CRM or reception team. It works alongside the systems you already use, adding visibility into the enquiry journey without disrupting your existing workflow.

See RuneLeads In Action

See how a patient enquiry moves from first contact to booked patient

Step through the enquiry journey RuneLeads tracks and see exactly how enquiries progress from first contact through to outcome.

RL
RuneLeads · Enquiry Journey Demo Step 1 of 7
Active Leads
📥 New Enquiry Received New
SJ
Hi, I'm interested in dental implants. I've lost a back molar and wanted to understand my options and pricing. Could someone get back to me? Thanks, Sarah
Sarah Johnson · via website enquiry form · 09:14
New
Unassigned
Auto-confirmation pending
⚡ Automatic Confirmation Sent Instant
✉️

Confirmation email sent to Sarah Johnson

Sent automatically at 09:14 - 0 minutes after enquiry received

Sent
Email Content Sent to Patient

Hi Sarah, thank you for getting in touch. We've received your enquiry and a member of our team will be in touch with you shortly. We look forward to speaking with you.

Confirmation Sent
Instant
✓ Yes
Clinic staff to reply personally
📤 Clinic Reply Sent by Staff Contacted
Reply sent by clinic staff
Today, 10:32

Hi Sarah, thank you for reaching out. I'd be happy to talk you through your options for dental implants and discuss pricing. Would you be available for a brief call this week or next?

Sent by: Dr. Rahman · Not automated - written and sent by clinic staff
Contacted
Clinic staff (manual)
Started - 24h window
Patient reply
⏰ No Patient Reply - Follow-Up Due Follow-Up 1
📨

Follow-up 1 surfaced as due - 24 hours after clinic reply

Sarah hadn't replied. RuneLeads flagged the follow-up as due and the clinic sent it.

Sent
Follow-Up Email Content

Hi Sarah, just following up on our previous message regarding dental implants. We're happy to answer any questions you have whenever suits you.

🔔

Follow-up 2 will surface as due - 72 hours after clinic reply

RuneLeads will flag it for the clinic to send if Sarah still hasn't replied

Pending
✅ Patient Replied Replied
Reply received from Sarah Johnson
In response to: Follow-Up 1

Hi, sorry for the delay - I've been busy. I'd like to go ahead and book a consultation. Thursday at 2pm would work for me. Do you offer any payment options?

Replied
✓ Cancelled automatically
High - wants to book
Clinic staff to confirm appointment
🎉 Appointment Confirmed - Lead Closed Closed
Clinic reply sent by staff
Not automated

Hi Sarah, Thursday at 2pm is confirmed. We do offer finance options which we'll go through with you. Looking forward to meeting you.

Sent by: Dr. Rahman · Lead status updated manually to Closed
Closed - Booked
£2,200+
1 of 2
Likely lost - no follow-up
📊 Lead Journey - Full Record
Status Progression - Tracked in RuneLeads
New
Contacted
Follow-Up
Replied
Closed ✓
Sarah Johnson
Dental Implant
£2,200+
✓ Sent instantly
1 of 2 (1 cancelled)
Booked ✓
Without RuneLeads:
Sarah would have waited hours for a reply, received no follow-up, and likely booked with a faster-responding competitor.
With RuneLeads: enquiry captured, followed up, and closed.
Sarah just submitted an enquiry via your website. It's been captured automatically into RuneLeads.
See Where Revenue Is Being Lost

Illustrative Example

The dashboard shows what's happening across every enquiry.
This example shows what that visibility might look like for a single treatment type.

🦷

Treatment-Level Tracking

Track conversion performance across implants, Invisalign and cosmetic consultations to understand which enquiries convert - and where opportunities may be being lost.

📬

Visibility, Not Guesswork

See response times, conversion rates, revenue at risk and lead source performance, so decisions are based on what's actually happening.

📈

Response Time Visibility

Understand how response times relate to enquiry progression and identify opportunities to improve follow-up.

📊 Illustrative Example Only

30
20
10
66.7%
£3,000

Lost enquiries · response times · revenue at risk
Visibility

Illustrative example only. Actual figures vary by clinic and enquiry volume.

Getting Started

Getting Started With RuneLeads

RuneLeads is being introduced in stages while we work closely with our first clinics to refine workflows, gather feedback and validate outcomes.

1️⃣

1 Free Pilot Clinic

Free for life.

Founder-led implementation used to validate workflows, onboarding and reporting with our first clinic.

3️⃣

3 Founding Clinics

£350 per month.

Founder-led onboarding, direct implementation support and the opportunity to help shape future product development.

💷

Standard Pricing

£500 per month.

Following the founding stage, RuneLeads will be available for £500 per month.

Every clinic that joins RuneLeads keeps the price they signed up at for as long as they remain a customer. If pricing changes in the future, it only applies to new clinics joining after that point.

One simple monthly subscription. No long-term contracts. No hidden fees.

What Happens After You Book?

Your Revenue Leakage Audit takes around 15-30 minutes and focuses on understanding your current enquiry process and identifying where visibility may be lacking.

🔍

We Review Your Enquiry Process

How enquiries arrive and what currently happens after a patient gets in touch.

📋

We Map Your Follow-Up Workflow

Who replies, when they reply and what happens if an enquiry goes quiet.

💡

We Identify Visibility Gaps

We'll highlight where opportunities may be slipping through the cracks and discuss areas that could be improved.

🤝

You Decide If It's a Fit

If RuneLeads looks like the right solution, we'll discuss the next steps. If it isn't, we'll tell you honestly.

Security

Your clinic's data, protected.

Your patients trust you with their information. We take that responsibility seriously.

RuneLeads is built to help protect your enquiry data, support your GDPR responsibilities, and give your team confidence that patient information is handled securely.

Security at a glance

ICO Registered
UK Hosted Infrastructure
Encrypted Data Storage
Controlled Access Permissions
Regular Backups
Data Processing Agreement Available
Patient Data Deletion On Request
Access Logs Maintained
Security Incident Process In Place

Security questions

Where is our data stored?

Your data is stored on UK-hosted infrastructure with encryption and regular backups.

Who can access our data?

Only authorised clinic users can access your data, and every access is logged.

Does RuneLeads store medical records or payment details?

No. RuneLeads is designed to manage enquiry and communication data only.

How does RuneLeads help with GDPR?

RuneLeads is ICO registered. A Data Processing Agreement is available, and patient data can be deleted on request.

What happens if there's a security incident?

A documented security incident process is in place to identify, contain and communicate incidents where appropriate.

Who owns our clinic's data?

Your clinic always remains the data controller. RuneLeads acts as the data processor.

Frequently Asked Questions

Questions clinic owners often ask

No. RuneLeads helps your team keep track of enquiries and follow-up activity. Your reception team remains in control of all patient communication.
No. RuneLeads helps you gain more visibility into the enquiries you already receive. It doesn't generate new enquiries.
No. RuneLeads works alongside your current practice management software, website forms and email enquiries. There's no need to replace your existing setup.
Any pending follow-ups are cancelled automatically and the enquiry status updates, allowing your team to continue the conversation as normal.
No. RuneLeads is a monthly subscription with no long-term contracts.

Once your clinic joins, your subscription price is grandfathered, meaning it won't increase while you remain a customer, even if prices change for new clinics in the future.
Founder-led onboarding is straightforward. During your Revenue Leakage Audit we'll discuss your current enquiry process and explain what setup would involve for your clinic.
RuneLeads is designed for private dental clinics that regularly receive enquiries and want better visibility into what happens after patients get in touch.
About RuneLeads

Built to solve a visibility problem.

Private dental clinics invest significant time and money generating enquiries. Yet many still struggle to see what happens after a patient gets in touch - which enquiries convert, which go quiet, and where opportunities are being lost.

RuneLeads was built to bring that visibility into one place.

Rather than replacing your existing systems, RuneLeads helps you understand the entire enquiry journey - from first contact through to outcome - so you can make more informed decisions about your enquiry process.

Why clinics choose RuneLeads

A specialist dental enquiry visibility platform, not a CRM

Built specifically for private dental clinics in the UK

Founder-led onboarding and support

Clear visibility into enquiry and treatment performance

RuneLeads at a glance

2025
United Kingdom
Private dental clinics
Pilot programme
Founder-led
runeleads.com

About the Founder

H

Hamza Janjua

Founder, RuneLeads

RuneLeads was founded with a simple goal: help private dental clinics better understand what happens after an enquiry arrives, so fewer opportunities go unseen.

Connect with Hamza on LinkedIn →
Book A Free Revenue Leakage Audit

Find out where opportunities may be slipping through.

A free 15-30 minute review of your enquiry process to help you understand where enquiries may be going cold, where visibility is missing, and whether RuneLeads is the right fit for your clinic.

During your audit, we'll:

1

Review your enquiry process

How enquiries arrive and what currently happens after a patient gets in touch.

2

Map your follow-up workflow

Who responds, when they respond, and what happens if an enquiry goes quiet.

3

Identify visibility gaps

Where opportunities may be slipping through the cracks.

4

Discuss next steps

If RuneLeads is the right fit, we'll explain how to get started. If it isn't, we'll tell you honestly.

What you'll come away with

A clearer understanding of your enquiry journey

Where opportunities may be being missed

Practical recommendations you can act on - with or without RuneLeads

Book your free Revenue Leakage Audit

Choose a time that works for you.

The audit is free, takes around 15-30 minutes, and there's no obligation to move forward afterwards.

Other ways to reach us

📧
👤
💬

Questions before booking?

Talk to the RuneLeads AI Assistant